Step by Step: How to Make a Simple Ad on PowerPoint

Step By Step is a series of lessons for beginners, utilizing simple programs and methods. This lesson involves making an advertisement image using PowerPoint.

You will need an image–either one you have taken with your own camera or one you have the rights to use. There are a variety of sites with free stock photos and various sites that offer low cost images. In this case, I’m going to take a picture of some Christmas wrapping paper with my cell phone.

Now, I will open up PowerPoint and choose a New Presentation with a blank slide. At the top of the screen, I choose, Insert>Photo>Picture from file. And I select the newly downloaded picture I emailed to my computer from my phone. Now it looks like this.

Screen Shot 2015-11-22 at 4.59.25 PM

I have made my background red by choosing Layout>Background and picking a solid color. Next, using the mouse and selecting the background on the slide, I right click and it let’s me format the background, changing the color to match my wrapping paper.

Next, I’m going to crop my wrapping paper image. I select the wrapping paper image with my mouse, choose Format Picture>Crop, and move the bar over to crop the image. Now it looks like this.

Screen Shot 2015-11-22 at 5.10.19 PM

Next, I choose Insert>Photo>Picture from file, and add my book cover image. I use the corner arrows to make the book image the size I want, and now it looks like this.

Screen Shot 2015-11-22 at 5.13.33 PM

Now I add a drop shadow to the book, by selecting the book with the mouse, choosing Format Picture, and selecting the fourth picture frame (drop shadow). Then I add two text boxes and a basic shape, formatted to gold. Now it looks like this.

Screen Shot 2015-11-22 at 5.43.01 PM

I add text on the shape, and rotate the text to match the shape. Save the final product as a jpg image. Now it looks like this.

Screen Shot 2015-11-22 at 6.02.33 PM

Now I’ve made an ad for Facebook or Twitter, and I haven’t spent a dime.

I hope you enjoyed the first of this lesson series. Let me know what other subjects you would find helpful.

Next week: Helpful hints, such as… how to make a universal book link that opens to Amazon in every country. Example

By | 2017-05-25T10:03:06+00:00 December 7th, 2015|Advertising and Social Media, Author Resources|